In their groundbreaking work, Blue Ocean Strategy, INSEAD Professors W. Chan Kim and Renee Mauborgne, outline their strategy on how companies innovate and succeed. Instead of battling competitors, the authors suggest that firms create “blue oceans” of uncontested market space. The traditional “red ocean strategy,” they argue, focuses on a business approach that emphasizes military-like competition. A “blue ocean strategy” aligns innovation by unlocking new demand making the competition irrelevant.
We have created a vast blue ocean – interested in exploring it with us?
MarketShareIQ promises to change the nature of markets. We are searching for entrepreneurially minded executives with high-level contacts and specific industry experience. Ideal candidates will have spent years in the C-suite of Fortune 1000 companies or similar institutions, have an active professional network and strong relationships within their respective industry.
Compensation is based on a residual equity and profit sharing formula.
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